Jun 2021: Digital Product Thinking

First Friday Video Series

Our First Friday speaker for June 2021 was Mike Kelleher, the Executive Director of the Australian International Screen Forum.  His topic covered how digital products are conceived and developed, the role of the digital product manager and the methodologies they employ.  

Mike’s presentation will focus on his extensive experience in digital product management for companies like NBC and CNN. He will talk about the differences between PRODUCT management and PROJECT management, and using a case study on an app called CNN Moneystream.  

In addition to his Executive Director role, Mike is also a senior digital executive, experienced in delivering web and native mobile products for media and entertainment brands such as NBC Universal, Time Warner, American Express Publishing and Thomson Reuters. He’s managed small-to-large businesses in an entrepreneurial environment, including overseeing the P/L, business development, marketing and product roadmaps.

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