The Cape Cod Technology Council, in partnership with EforAll Cape Cod, is offering a six-class workshop series entitled “Get Your Business Online” for 12 small business entrepreneurs which will include online classroom instruction and mentorship. Thanks to a grant from the Massachusetts Growth Capital Corporation, these classes are being offered at no cost. Interested small business owners may apply online here. Classes start in late October.
Are these classes for me?
No doubt every entrepreneur has learned something about having an online presence. But for most, the information isn’t cohesive and coordinated. Much experience is as a consumer, not as a promoter. As we transition out of the restrictions of the COVID-19 pandemic, many of your customers will want to continue with the online conveniences they learned as a result of the shutdown.
In addition to the specific skills being offered, these classes help entrepreneurs build a professional network and improve business know-how. You will have access to mentors via the Tech Council once the sessions are done, and we will have periodic “check-ins” to see how it’s going.
Some of the best instructors teaching timely info
- Getting Organized for Online with Bert Jackson – Get yourself organized, review your business plan, get ready to start telling the online world about your business and why it matters.
- Web Design with Dale Shadbegian – your website is the hub of your digital media ecosystem. Learn how to get started and make an impact online.
- Social Media with Amanda Kaiser – there is no doubt that an effective social media strategy can help build business. Learn about the different platforms and how to leverage the right ones for you.
- Email Marketing with Amy Dowd – regular email newsletters are targeted to those who have already opted in, so it reaches your most loyal audience. Learn how to design newsletters and create effective campaigns
- Online Advertising with Rob Cushing – from local media to Google Ads, there are myriad ways to get the word out about your business. Learn about the options and how to create ads that work
- Integrated Marketing with Dale Shadbegian – tie it all together. Now that you have the tools, use them together.
To qualify, you must in business or preparing to start a business within the next 12 months. It must be for-profit, and located in Massachusetts, preferably Barnstable County. Candidates will be chosen based on greatest need, so please be as descriptive as possible in your application.
Schedule
Classes run from 5:30–7:30PM and are online via Zoom.
October 26, October 28, November 2, November 4, November 9, November 16
