OpenCape Retains Carol McLeod Design and Greenough Brand Storytellers

CCTC member and First Friday Sponsor OpenCape released the following (Jun 23 2020):

Agencies will provide complementary website, marketing and PR support 

BARNSTABLE, Mass. (June 23, 2020) – OpenCape, a Barnstable-based nonprofit organization which is improving broadband access, reliability and affordability for businesses and residences across Cape Cod, the Islands and Southeastern Mass. with its state-of-the-art 100% fiber optic network, has retained the services of Carol McLeod Design and Greenough Brand Storytellers as it continues to grow. Agencies will provide messaging, website design, marketing support and public relations.

“This has been a pivotal year for OpenCape as we hit significant milestones, including businesses signing up for the Falmouth Main Street initiative and our first fiber-enabled residential units in Hyannis,” said OpenCape CEO Steven Johnston. “Then there’s COVID-19, which has put a spotlight on constrained bandwidth as more people permanently work from home. All this creates opportunity to amplify our story, and we’re pleased to have such capable partners to support our company’s core objectives and goals.”

OpenCape provides broadband services over its network to public and private companies and entities, from small businesses and hospitals to libraries, government buildings, schools, colleges and public safety agencies. As of June 1, OpenCape maintains 550 miles of fiber optic network across Southeastern Mass. and parts of Rhode Island and is now piloting programs to connect residences to its network.

“As a Cape-headquartered business, we appreciate what OpenCape is doing to connect our vibrant region to the world, and we’re excited to play a role in refining their brand image to enhance the customer experience,” said Carol McLeod, principal and founder, Carol McLeod Design.

“OpenCape is still a best-kept secret and we look forward to helping tell its story and spread its important mission well-beyond its current footprint in Southeastern Massachusetts,” said Scott Bauman, EVP, GM, Greenough Brand Storytellers.

About OpenCape

OpenCape owns, operates and maintains a state-of-the-art 100% fiber-optic network that improves broadband access, reliability and affordability for hundreds of businesses, municipalities and organizations across Cape Cod, the Islands, Southeastern Massachusetts and beyond. It is also now piloting residential programs and working with towns to support Fiber to the Home initiatives throughout the region. Learn more at

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