Introduction to Online Advertising using Google AdWords

Dates: Thurs. 10/18-10/25/2018; 6-8pm (2 sessions)
Location: Hyannis Center, 540 Main Street, Hyannis
Instructor: Dave DeBlasio
Course Code: WIT163-65
Cost: $99

Learn how to compete on the same level with large brands and companies by differentiating your business through the use of Google AdWords.

We’ll explore how to setup localized Google Ad campaigns that will translate to new business for you and/or your clients. You’ll learn how to organize your campaigns so that you show the most relevant headlines to people who are searching for different categories of products and services within your business. You’ll learn how to create click-to-call buttons, site-link extensions and how to separate your business from the competition.

We’ll also learn how to measure your ads’ performance, how to use Google Analytics to track results and learn how to improve your ads based on data.